{"title":"Little Ones","description":"\u003cp\u003eShop the Little Ones collection for a curated selection of baby and toddler essentials, including gentle baby body wash, baby-safe laundry detergent, infant and toddler clothing for boys and girls, and adorable accessories. Designed with comfort, quality, and everyday practicality in mind, this collection makes it easy to find everything you need for your little ones in one place—perfect for daily use or thoughtful gifts.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"mom-boss","title":"Mom Boss","description":"\u003cp\u003eCheckered Mom Boss\u003c\/p\u003e\n\u003cp\u003eTaupe 4-in-1 Multi-Use Cover\u003c\/p\u003e","brand":"Willow and Rose","offers":[{"title":"Default Title","offer_id":47497365520640,"sku":null,"price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/1059\/0976\/files\/62be789da0a98c5a6b7d235d1e4f2a97cb5a2d800c6da8cd1610afbf4cc42c04_4da5a759-9d3b-4109-ab76-c3953528729f.webp?v=1766545966"},{"product_id":"silicone-teether-rattle","title":"Silicone Teether Rattle","description":"\u003cdiv class=\"f_flex_base f_flex_single_value_gap f_flex_single_value_direction\"\u003e\n\u003cdiv data-test-id=\"product-price\" class=\"f_flex_base f_flex_single_value_gap f_flex_single_value_align f_flex_single_value_direction\"\u003e\n\u003cdiv data-test-id=\"product-tile-msrp\" class=\"flex-wrap gap-x-[4px] gap-y-[0px] leading-[0px] f_flex_base f_flex_single_value_align f_flex_single_value_direction\"\u003eRitzy Rattle™ Silicone Teether Rattles\u003c\/div\u003e\n\u003cdiv data-test-id=\"product-tile-msrp\" class=\"flex-wrap gap-x-[4px] gap-y-[0px] leading-[0px] f_flex_base f_flex_single_value_align f_flex_single_value_direction\"\u003e\u003c\/div\u003e\n\u003cdiv data-test-id=\"product-tile-msrp\" class=\"flex-wrap gap-x-[4px] gap-y-[0px] leading-[0px] f_flex_base f_flex_single_value_align f_flex_single_value_direction\"\u003e\u003cspan\u003eShake the teething blues away with an adorable Ritzy Rattle™! Our silicone rattle teether features a gentle rattle sound and includes two silicone rings to keep baby’s hands busy. The rattle teether is easy for baby to grasp and its raised textures will help soothe and massage sore gums. The Ritzy Rattle™ is designed for ages 3 months and up and coordinates beautifully with our Sweetie Soothers™ silicone pacifiers.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Willow and Rose","offers":[{"title":"Default Title","offer_id":47497444425984,"sku":null,"price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/1059\/0976\/files\/446fceb0c7047fce882bda4b844a4bbbd468de61e17561dc6e9280ba26a670fb.webp?v=1766546196"},{"product_id":"itzy-ritzy-diaper-bag","title":"Itzy Ritzy Diaper Bag","description":"\u003ch1 class=\"type-fs-subheading-medium md:type-fs-section-heading pr-7\" data-test-id=\"product-name\"\u003eItzy Ritzy Vanilla Latte Boss Plus™ Backpack Diaper Bag\u003c\/h1\u003e\n\u003cdiv class=\"f_spacer_base f_spacer_single_value_fb f_spacer_single_value_min_width f_spacer_single_value_min_height\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-test-id=\"accordion-text\" class=\"sc-ceccfca5-0 ljMrYI\"\u003e\n\u003cp class=\"f_t_base f_t_color f_t_paragraphSansRegular\"\u003eYour forever bag for baby \u0026amp; beyond, every (little) step along the way! The Boss Plus Backpack is everything you love in our original Boss Backpack with a sleek design and premium features. Elevated with thoughtful organization and style, this bag is perf to take on your new babe’s journey – from all packed up to welcome baby at the hospital to adventurous playdates to an amazing work, pumping or me-time bag for you. • 19 total pockets (6 external and 13 internal) • Includes coordinating stroller straps, matching easy wipe changing pad, and a removable vegan leather accent tassel with engraved chain link charm • Two external insulated pockets • Laptop pocket – fits up to a 15” laptop • Unique, easy access front mom pocket with 3 interior pockets and key lanyard • New Itzy Ritzy Logo and Braid Rubber Foot design\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Willow and Rose","offers":[{"title":"Default Title","offer_id":47497449537792,"sku":null,"price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/1059\/0976\/files\/e1b3660287dd2b2ae3b9c6a4c922883e482858dfd8ee90ce73e804f53b712bf9.webp?v=1766546391"},{"product_id":"itzy-ritzy-teething-mitt","title":"Itzy Ritzy Teething Mitt","description":"\u003ch1 class=\"type-fs-subheading-medium md:type-fs-section-heading pr-7\" data-test-id=\"product-name\"\u003e\n\u003cspan\u003e \u003c\/span\u003eItzy Mitt™ Silicone Teething Mitt\u003c\/h1\u003e\n\u003cp\u003eWearable teething relief designed for babies who aren't ready to grip toys independently. This food-grade silicone mitt slides on like a glove, offering textured surfaces to soothe sore gums while the built-in crinkle sound provides sensory engagement. Durable, flexible, and completely safe—CPSIA compliant and free of PVC, BPA, lead, cadmium, and phthalates.\u003c\/p\u003e","brand":"Willow and Rose","offers":[{"title":"Default Title","offer_id":47497451733248,"sku":null,"price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/1059\/0976\/files\/f60ccad45ae952bfdf6ce9256efe6ddf9274c0ded5d1f1e49af6d28caa9494d9.webp?v=1766546762"},{"product_id":"ritzy-itzy-teething-mittf","title":"Ritzy Itzy Teething Mitt","description":"\u003ch1 class=\"type-fs-subheading-medium md:type-fs-section-heading pr-7\" data-test-id=\"product-name\"\u003e\u003cstrong\u003e Itzy Mitt™ Silicone Teething Mitt\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003eWearable teething relief designed for babies who aren't ready to grip toys independently. This food-grade silicone mitt slides on like a glove, offering textured surfaces to soothe sore gums while the built-in crinkle sound provides sensory engagement. Durable, flexible, and completely safe—CPSIA compliant and free of PVC, BPA, lead, cadmium, and phthalates.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Willow and Rose","offers":[{"title":"Default Title","offer_id":47497452912896,"sku":null,"price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/1059\/0976\/files\/b06c19ea8f96d942facc43fe7331fc937ba2d1eaba35c5095bd394df0a3a12e2.webp?v=1766546877"},{"product_id":"breastingfeeding-boss-swaddle","title":"Breastingfeeding Boss\/Swaddle","description":"\u003ch1 class=\"type-fs-subheading-medium md:type-fs-section-heading pr-7\" data-test-id=\"product-name\"\u003eBreastfeeding Boss™\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eLighten up your diaper bag with our multitasking BREASTFEEDING BOSS™! Made of ultra-soft, breathable muslin, this newborn essential goes from swaddle to nursing cover in seconds. Simply guide one end of the fabric through the soft corner loop and adjust to your liking for secure and stylish feedings on the go. Use it as a burp cloth, tummy time blanket, and cover for strollers or changing tables. Talk about a BOSS... just like YOU! - Multi-functional use to simplify new parent life - Soft, natural cotton fabric is gentle on baby’s skin - Nursing cover closure for easy adjustment and security\u003c\/span\u003e\u003c\/p\u003e","brand":"Willow and Rose","offers":[{"title":"Default Title","offer_id":47497455075584,"sku":null,"price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/1059\/0976\/files\/2d771240d7572923cfe534943ce7c436ebdb53b1b2b22817562c8028140b26b4.webp?v=1766546943"},{"product_id":"itzy-ritzy-diaper-bag-1","title":"Itzy Ritzy Diaper bag","description":"\u003ch1 class=\"type-fs-subheading-medium md:type-fs-section-heading pr-7\" data-test-id=\"product-name\"\u003eMilk and Honey Boss Plus™ Backpack Diaper Bag\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYour forever bag for baby \u0026amp; beyond, every (little) step along the way! The Boss Plus Backpack is everything you love in our original Boss Backpack with a sleek design and premium features. Elevated with thoughtful organization and style, this bag is perf to take on your new babe’s journey – from all packed up to welcome baby at the hospital to adventurous playdates to an amazing work, pumping or me-time bag for you. • 19 total pockets (6 external and 13 internal) • Includes coordinating stroller straps, matching easy wipe changing pad, and a removable vegan leather accent tassel with engraved chain link charm • Two external insulated pockets • Laptop pocket – fits up to a 15” laptop • Unique, easy access front mom pocket with 3 interior pockets and key lanyard • New Itzy Ritzy Logo and Braid Rubber Foot design\u003c\/span\u003e\u003c\/p\u003e","brand":"Willow and Rose","offers":[{"title":"Default Title","offer_id":47497457369344,"sku":null,"price":179.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/1059\/0976\/files\/b0e4b581f2221e522c7e66363b6fae8ac33bafba9e4cf3b18f7c91fce463e98e.webp?v=1766547060"},{"product_id":"itzy-ritzy-burp-cloths","title":"Itzy Ritzy Burp Cloths","description":"\u003ch1 class=\"type-fs-subheading-medium md:type-fs-section-heading pr-7\" data-test-id=\"product-name\"\u003eItzy Burp Cloths™\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eProtect your clothes, and look good doing it, with Itzy Burp Cloths™. Made of breathable, triple-layer cotton muslin, these generously sized burp cloths come in coordinating prints and colors for a trendy take on keeping clean.\u003c\/span\u003e\u003c\/p\u003e","brand":"Willow and Rose","offers":[{"title":"Default Title","offer_id":47497460646144,"sku":null,"price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/1059\/0976\/files\/GUEST_ad9f6fc6-d9c3-449a-bb11-950da48fb275.avif?v=1766547311"},{"product_id":"itzy-ritzy-blanket","title":"Itzy Ritzy Blanket","description":"\u003ch1 class=\"type-fs-subheading-medium md:type-fs-section-heading pr-7\" data-test-id=\"product-name\"\u003eItzy Blanket™\u003c\/h1\u003e\n\u003cdiv class=\"f_spacer_base f_spacer_single_value_fb f_spacer_single_value_min_width f_spacer_single_value_min_height\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-test-id=\"accordion-text\" class=\"sc-ceccfca5-0 eccNlN\"\u003e\n\u003cp class=\"f_t_base f_t_color f_t_paragraphSansRegular\"\u003eWhether you are on-the-go or snuggling in at home, the Itzy Blanket™ is the ultimate multitasker. Made of super-soft cotton muslin, this machine-washable gem delivers cozy comfort as a traditional blanket with the versatility to be used as a tummy time mat, nursing cover, stroller shade, and more!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Willow and Rose","offers":[{"title":"Default Title","offer_id":47503168569600,"sku":null,"price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/1059\/0976\/files\/2ce5e4aa799f163a4e7d3b116ee73b9fc20dd0d052f0081046840b517738de71.webp?v=1766769279"},{"product_id":"itzy-bitzy-backpack","title":"Itzy Bitzy Backpack","description":"\u003ch1 class=\"type-fs-subheading-medium md:type-fs-section-heading pr-7\" data-test-id=\"product-name\"\u003eItzy Bitzy Backpack\u003c\/h1\u003e\n\u003cp\u003e\u003cspan\u003eAdventure awaits! Mini size for itzy trips! Lightweight \u0026amp; lovable, our Itzy Bitzy Bag is the perfect tagalong for trips around the block or around the globe! Your little one will travel in style with our adorable and functional backpacks, designed specifically for kids on-the-go. Encourage their independence with a backpack to call their own. - Spacious main compartment with wipeable fabric lining and name label on the inside. - Soft, adjustable shoulder straps provide a just-right fit and handles snap together for easy carrying. - Generous side pockets for water bottles and sippy cups. - Large easy-access zippered pocket on the front. - Durable cotton exterior with side loop for attaching clips, charms, toys, etc.\u003c\/span\u003e\u003c\/p\u003e","brand":"Willow and Rose","offers":[{"title":"Default Title","offer_id":47503173320960,"sku":null,"price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/1059\/0976\/files\/81f46bbe25fea2b53b21812f10743744acfe416b791847985b6b54e2b4cf7176.webp?v=1766769587"},{"product_id":"itzy-ritzy-bottle-bag","title":"Itzy RItzy Bottle Bag","description":"\u003cp\u003e\u003cspan\u003eThe new Chill Like a Boss-Bottle Bag™ can accommodate up to three tall bottles with additional space for food as well. Carry the Bottle Bag by the quick-grab handle, or snap it onto your diaper bag or stroller. Features a interior pocket for an ice pack too! - Accommodates up to 3 tall bottles with additional space for food as well - Carry the Bottle Bag by the quick-grab handle, or snap it onto your diaper bag or stroller - Interior pocket for ice pack - Can be also be used for lunches, pumping gear, first aid supplies, and more\u003c\/span\u003e\u003c\/p\u003e","brand":"Willow and Rose","offers":[{"title":"Default Title","offer_id":47503175778560,"sku":null,"price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/1059\/0976\/files\/d57344de2e4517cb2546f131d7821f9efc6fee123752edf45e09551d15c5d203.webp?v=1766769870"},{"product_id":"palomino-dreams-embroidered-romper","title":"Palomino Dreams Embroidered Romper","description":"\u003cp\u003e\u003cspan\u003eThe Palomino Dreams Romper by Marie Nicole is a long-sleeve one-piece featuring a playful horse applique on the front, coordinating checkered sleeves, and contrast trim on the neckline, cuffs, and ankles. Designed with convenient snaps down the legs, this romper makes quick changes easy while keeping the look charming. * Snap buttons. * Fits true to size. * 97% Cotton \/ 3% Spandex * Accessories sold separately. * Import. \u003c\/span\u003e\u003c\/p\u003e","brand":"Willow and Rose","offers":[{"title":"0-3 months","offer_id":47516950233344,"sku":null,"price":23.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/1059\/0976\/files\/fa6076c8590edaa95eb19dd5c17ef99db6a76ab7d5e26bafe6dc65f01d21e894.webp?v=1766773166"},{"product_id":"little-wrangler-ruffle-blanket","title":"Little Wrangler Ruffle Blanket","description":"\u003cp\u003e\u003cspan\u003eThe Little Wrangler Ruffle Blanket by Marie Nicole Clothing features a playful horse print and soft ruffle edging for a touch of western charm. Designed with gentle, snuggly fabric, this blanket is perfect for cozy cuddles and nursery style. * 32\" x 32\". * Body: 100% Polyester * Combo: 95% Polyester \/ 5% Spandex * Import. \u003c\/span\u003e\u003c\/p\u003e","brand":"Willow and Rose","offers":[{"title":"Default Title","offer_id":47503239872768,"sku":null,"price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/1059\/0976\/files\/00c7c29abf1be53fbd558aac232330f395d64ff8fe053c0745b7de5d5062fbec.webp?v=1766773345"},{"product_id":"little-wrangler-sleeper-pajamas","title":"Little Wrangler Sleeper Pajamas","description":"\u003cdiv class=\"f_spacer_base f_spacer_single_value_fb f_spacer_single_value_min_width f_spacer_single_value_min_height\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-test-id=\"accordion-text\" class=\"sc-ceccfca5-0 hbRUuH\"\u003e\n\u003cp class=\"f_t_base f_t_color f_t_paragraphSansRegular\"\u003eThe Little Wrangler Sleeper Pajamas by Marie Nicole Clothing features a playful horse print with western-inspired details and soft cuff accents, made special by their fold-over mittens and fold-over foot cuffs. Crafted for comfort and easy movement, this zipper romper blends cowboy charm with gentle, cozy fabric for all-day wear. * Features fold-over mittens and fold-over foot cuffs. * Zipper. * Fits true to size. * 95% Polyester \/ 5% Spandex * Accessories sold separately. * Import.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Willow and Rose","offers":[{"title":"0-3 months","offer_id":47503243936000,"sku":null,"price":23.99,"currency_code":"USD","in_stock":true},{"title":"3-6 months","offer_id":47503243968768,"sku":null,"price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/1059\/0976\/files\/45603c1b553480d9b8d7cda278f0b4f874e8cdb6e9df22fd43bce5bf3870d2d1.webp?v=1766773467"},{"product_id":"pointelle-baby-blanket-beige","title":"Pointelle Baby Blanket - Beige","description":"\u003cp\u003e\u003cspan\u003eBring your bundle of joy home cozy in our organic cotton Pointelle Baby Blanket. Made from soft, luxurious, organic cotton, it matches perfectly with our Bring Me Home Pointelle Set. Finished with a detailed scalloped edge. * 100% Organic Cotton * 32\" x 40\" Care Instructions: Cold gentle wash with like colors. Hang dry. Warning: To prevent suffocation, do not put any blanket in a crib or near an area where infant may sleep. Blankets are to be used under adult supervision only.\u003c\/span\u003e\u003c\/p\u003e","brand":"Willow and Rose","offers":[{"title":"Default Title","offer_id":47504560161024,"sku":null,"price":46.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/1059\/0976\/files\/37ac4adeaa9c39427ab58dd4e41ffeb66bb091bf35ff66ac02a29ebf53993d54.webp?v=1766840244"},{"product_id":"luna-luca-ruffle-waffle-set-dusty-rose","title":"Luna + Luca Ruffle Waffle Set - Dusty Rose","description":"\u003cp\u003e\u003cspan\u003eOur waffle sets are the perfect timeless keepsake for your new addition. These sets make adorable, ready-to-wear outfits for coming home outfits, gender reveals, announcement photos, and more. Made of breathable yet warm waffle-knit fabric, these sets are the perfect comfort for babies born year round. 100% Organic Cotton Features: * 2-way zipper * Optional fold over hand mittens * Ruffles on sleeves, legs, and shoulders What's included: * (1) Jumpsuit * (1) Bow Headband Care Instructions: Cold gentle wash with like colors. Lay flat to dry.\u003c\/span\u003e\u003c\/p\u003e","brand":"Willow and Rose","offers":[{"title":"Default Title","offer_id":47504560357632,"sku":null,"price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/1059\/0976\/files\/6259a9bb30629b66afedcbdcd566c342395f92ac825071ff159295121bc82fda.webp?v=1766840499"},{"product_id":"girls-white-big-bow-headband","title":"Girls White Big Bow Headband","description":"\u003cp\u003e\u003cspan\u003eThis soft knit big bow headband coordinates easily with all her favoriate outfits, and the super stretchy and high-quality knit fabric is comfortable for all-day wear! The simple white color makes it easy to coordinate and create a beautiful outfit. Care Instructions: Fabric Content: 95% Modal, 5% Spandex\u003c\/span\u003e\u003c\/p\u003e","brand":"Willow and Rose","offers":[{"title":"Default Title","offer_id":47504564453632,"sku":null,"price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/1059\/0976\/files\/78da217fa37107f2f3a02899423428e8ddd99394439000514a8f96df4bcbcff4.webp?v=1766841476"},{"product_id":"camo-knot-gown-hat-set","title":"Camo | Knot Gown \u0026 Hat Set","description":"Designed with comfort in mind, Rockin Royalty knot gowns are so soft you will want all designs! They are created with custom printed Bamboo fabric made to be soft, comfortable, and stretchy for your little one while the added details make a unique stylish outfit! The tie bottom allows for easy night-time diaper change and the pull down shoulder tabs makes it effortless to dress day and night. Fold-over no-scratch cuffs, and easy-tie feature allows for quick diaper changes while keeping your baby snug, stylish, and comfy 24\/7! Purchase with the coordinating Mommy Robe and swaddle blanket to match your new little arrival.","brand":"Rockin Royalty","offers":[{"title":"NB\/0-3","offer_id":47506457198848,"sku":"P0523S","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0806\/1059\/0976\/files\/e65990358b5e3eef44bc654e00a92fd16e86115c12e6b8b338bd4aff2f0cb40f.jpg?v=1766950180"},{"product_id":"ballet-ruffled-headband","title":"Ballet Ruffled Headband","description":"Introducing our adorable Baby Headbands, proudly made in the USA by local moms! These headbands are designed to bring a touch of sweetness to your little one's style. Crafted with a blend of high-quality polyester and spandex, they offer both comfort and flexibility.\n\nSuitable for newborns up to approximately 4 years old, these headbands feature a one-size design that eliminates the hassle of adjustments. They are crafted to stretch and grow with baby, ensuring a snug and comfortable fit throughout their early years.\n\nWith a circumference of 13 inches and a charming 4.5-inch wide bow, these headbands are perfect for adding a delightful flair to any outfit. \n\nOur Baby Headbands are easy to care for. Simply hand wash them to keep them looking fresh and beautiful. 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